MKTG 3348 FA21

          Certification is important now in the job market. If one is certified then one is more prone to get the job. Some things are harder than others to get certified and will require a longer process than others. Certification has proof that one was taught the material. Once one is certified one can post their certificate in their LinkedIn. You can also add your certification on your resume. It will look really good since you have accomplished something that one took a test on. Your resume should always be up to date. When you get certified you should update your resume as well. This brings everything together much easier for later on in life when you want to come back to it. This is nice for jobs can view what you have skill in and what you know and can demonstrate in your job search. Potential employers can see your certificate and increases the chance of them hiring you. This also gives one a better chance of showing employers that the skill is acqu...

            This week is an interesting week since one is moving on to new books. The book I am about to introduce is about a professor I am currently taking his course that introduced me to is called  Surfing the Tsunami: An Introduction to Artificial Intelligence  by Todd Kelsey. The book throws an introduction on what the chapters are about in each chapter. The introduction tells one a summary on what is the chapters mainly about and what one should be searching for in each chapter to focus on.  The book is well written on how it starts off in the beginning introduction. The robots are the main topic in the first chapter. Artificial Intelligence is the first thing started off in the first chapter. Artificial intelligence is a new innovation that is started by introducing robots how to do stuff like humans. In this case the video that was presented in the book a link will be posted at the bottom of this blog post.      ...

           Google Analytics is an awesoem tool to use to grow ones website. This tool tracks everything one can imagine. This tool will tell one where viewers are coming from and what they are clicking to get to ones website. This tool is the master cheat code for a business. This tool is free and easy to use. One just has to have knowledge on how to read and analyze graphs. I am going to link this blog to Google Analytics account and track and see what information I can collect. Next week I will post results in my next blog. Google Analytics is a tool major company’s use to figure out where customers are coming from on the internet. Are customers coming from ads or search engines or are they just typing the url address on the address bar. I am tracking my blog through Google Analytics. I will be reporting next week with numbers that I receive from Google. This is a great way to compare numbers with other websites. My blog is now being tracked by Googl...

             Analytics in Marketing is important do to one is monitoring or the program itself is giving one the trends or changes. This can be used to create viewers to help reach a higher value of customers to bring in people for products or services. Products and Services are advertised everywhere on the internet. This is important since one is trying to bring the most audience to ones page. Analytics brings information to make one investigate where they are coming from in the world or how long they are spending on a webpage. One can track from where they are coming from the site if they are just entering the url on the address bar or they are simply clicking an ad or even using a search engine. An Analytics program can tell one all this information to improve the site and grow for a better results. One is trying to find out how customers interact with the business.  An Example one article I read is          ...